Etsy considers various factors like shop quality, listing details, and customer service to determine which products get more visibility. As of October 1, 2024, Etsy also takes shipping prices into account for US-based sellers. Listings with domestic shipping under $6 are prioritized in search results over listings with higher shipping prices.
What can you do to increase your search visibility?
1. Shipping
Etsy now prioritizes listings with shipping costs under $6. This only applies to you if you’re a US seller selling non-digital products to US destinations.
Here’s what you can do:
- Offer free shipping: To offer free shipping and maintain profitability, consider pricing your products slightly higher. With Printful, you only need to switch on the Free shipping on your storefront toggle in Pricing settings.
- Adjust your pricing: Ensure your shipping is under $6 and adjust your product prices to make up the difference.
2. Customer service
Shops that consistently provide good customer service get a boost in visibility.
Here’s what you can do:
- Average review rating: Aim to maintain an average rating of 4 stars or higher.
- Message response rate: Respond to messages within 48 hours to improve your response rate.
- Case rate: Keep your case rate low by working proactively with buyers to resolve any issues.
3. Product listings
Etsy prioritizes listings that offer detailed information and good visuals.
Here’s what you can do:
- Include high-quality photos: Clear, professional photos can significantly improve listing appeal and conversion.
- Have a return policy: A defined return policy helps build trust and aligns with Etsy’s listing standards.
- For more information, read Etsy’s article on creating listings that convert.
Etsy’s search visibility page in Shop Manager
Etsy recently introduced a new search visibility page. This page provides personalized insights and tips to help you improve your store’s visibility on Etsy.
Here’s how to make the most of it:
- Open Etsy search visibility in your Shop Manager to view the latest insights for your listings.
- Check this page frequently to identify any factors potentially affecting your search visibility and adjust your listings as needed.
For more information, check out Etsy’s Seller Handbook.