Once your store is connected to Printful, you’ve got a few simple options to add products and start selling.
Add products directly from your Dashboard
This is the easiest way to create and publish products.
- Go to your Dashboard → Stores or Dashboard → My products.
- Select your store, then click Add product/Create product.
- Choose a product, customize colors and sizes, and upload your design.
- Write a product description, choose mockups, and set your retail price.
- Publish the product to your storefront.
This method is available for most integrations and lets you preview exactly how your product will look.
Manual product sync
Some integrations don’t support direct product publishing. If that’s the case:
- First, add the products manually on your ecommerce platform.
- Dashboard → Settings → Store settings → Orders → Sync as you go and enable Import existing products.
- Go to Dashboard → Store → select your store → click on the three dots menu (⋮) → Refresh data .
- Click Edit next to each unsynced product that’s imported with the store sync.
- Assign the right product, upload print files, choose mockups, and set everything up for fulfillment.
This ensures your manually added store products are connected properly to Printful for automatic fulfillment.
Duplicate existing products
Do you want to reuse an existing product setup for a new design or a slight variation?
- Go to your Dashboard → Stores.
- Find a product you want to copy and click the three dots (⋮).
- Select Duplicate.
- Make any edits to the design, colors, sizes, or branding options.
- Save and publish.
This is a great time-saver when creating similar listings.