The retail price is the amount you charge your customer for your product. The difference between your retail price and Printful's price is your profit. So, if Printful charges you $12 for fulfillment and your retail price is $22, your profit is $10.
Note that if the retail price is set higher than normal (for example, if you make a test order with a higher retail price than you would add to your store), it may affect the following calculations:
- Calculations available under Statistics in your Printful Dashboard
- Customs fees, as they are calculated from the retail price
- In some cases a high retail price may affect taxes, as taxes are calculated from the retail price (for example, sales tax in some states)
Use our guide to learn how to set up your retail prices and see how much profit you could make with our profit calculator.
