Amazon requires the products you sell on its marketplace to have a unique identifier, like a UPC (Unique Product Code) or a GTIN (Global Trade Item Number). If you create a product that doesn’t have an identifier, you must apply for a GTIN Exemption.
Note: You’ll need to make a GTIN Exemption request for each product category and each store where you want to create a new generic product without any product identifier.
Before you apply, you’ll need the product name and images showing all sides of your product and its packaging (a minimum of two images and a maximum of nine).
Make sure you meet Amazon’s guidelines:
- The brand name entered during the application must match the brand name available on the product or packaging.
- Images should be real-world photos of the products and packaging, meaning the product and packaging must be held or placed on a surface while taking the photo.
- The brand needs to be featured on the packaging or product permanently.
Once you have your product images, follow the steps below to apply for a GTIN exemption:
1. On your Amazon dashboard, go to Catalog > Add Products, and select the option I’m adding a product not sold on Amazon. Choose the category and product type for which you want to request a GTIN exemption.
2. In the Product Identity section, go to Brand name and click on the box This product does not have a brand name.
3. Next, go to the I don’t have a Product ID checkbox and click Continue. The GTIN exemption application link will appear automatically if your product needs one.
4. Click Apply now and complete the application form. If your product is not eligible for exemption, you won’t be able to continue further.
5. Click Submit, and you’re done!
You’ll receive an email within 48 hours regarding the approval status of your request. Alternatively, you can check your case log for updates.
For more information, please visit Amazon’s Seller Central:
Amazon Generic Product Policy: https://sellercentral.amazon.com/help/hub/reference/G84H3T69ZX762NWT
How to list products that do not have a Product ID (UPC, EAN, JAN or ISBN): https://sellercentral.amazon.com/help/hub/reference/G200426310