How to come up with a shipping price strategy?
When setting up shipping prices in your store, it’s important to factor in the shipping costs we charge to fulfill your orders. But how you present those costs to your customers is totally up to you. There are a few different strategies you can use depending on your goals; whether that’s keeping pricing simple, boosting sales, or covering shipping in creative ways.
Charge the full shipping cost
Let your customers pay the same shipping rate we charge you. This is the simplest option; just pass on the exact cost without making any changes. It keeps things easy and ensures you’re not losing money on shipping.
Reduce shipping and adjust product prices
Lower the shipping cost for your customers, and make up the difference by slightly increasing your product prices. This can help your shipping rates look more appealing and can lead to more completed orders.
Offer free shipping (include shipping in product price)
Free shipping is one of the top reasons customers choose to buy. To offer it without hurting your margins, increase your retail prices to cover the delivery cost. You can:
- Offer free shipping on all orders.
- Apply it to certain products or regions.
- Use it as a reward for loyal customers.
You can find out more about how to add products to your store with free shipping here.
While you could also raise your shipping rate above what we charge, we don’t recommend doing so—high shipping fees can drive customers away, especially at checkout.
How to set up shipping in your store
How you set up shipping in your store depends on the ecommerce platform you use. For integrations that support flat rate push or live shipping rates, we’ll automatically sync the shipping setup from Printful to your store. You can check which shipping features are available for your platform in this article: What Printful features are available for each integration?
For integrations that don’t support automatic shipping setup, you’ll need to configure shipping manually using your store platform’s shipping settings and our shipping rates as a reference. You can find the latest Printful shipping rates here: Shipping Speeds & Pricing