How do I set up my branded pack-ins for Affinity Licensed Products?

Affinity has been serving the licensing and marketing needs of its clients since 1997. Founded to help organizations protect the integrity and ownership of their trademarks, Affinity has grown to represent over 190 Greek-lettered organizations, universities, associations, and charitable organizations. To view a complete and current list of Affinity’s clients, please visit affinitylicensing.com/clients.

If you intend to use any trademarks owned by organizations represented by Affinity, you must be officially licensed through Affinity. To learn more about Affinity’s clients’ licensing requirements, please visit affinitylicensing.com or visit the Affinity Help Center.

Affinity proudly boasts licensing relationships with the industry’s most well-respected and innovative manufacturers. Affinity continues to support the growth of these markets by maintaining only the highest of quality control standards.

Including branded pack-ins, such as Affinity Licensed Product® (ALP) hologram stickers or hang tags, is the official way to show customers they are purchasing authentic licensed products. These pack-ins are required when selling Affinity Licensed Products and help reinforce the professionalism of your brand while demonstrating your commitment to operating with integrity within the licensed program.

Follow the steps below to set up branded pack-ins for your Affinity-licensed products.

Step 1: Source your Affinity Licensed Product® (ALP) pack-ins

ALP hologram stickers and hang tags are available only after you become officially licensed through Affinity, and they must be purchased exclusively through the Affinity Gateway (affinity-gateway.com). Learn more about how to become officially licensed through Affinity.

Accepted ALP pack-in options:

ALP adhesive-backed hologram stickers (roll of 2,000)
ALP hologram hang tags (box of 2,000)

Either option may be used with your licensed products.

Note

To avoid unnecessary fulfillment delays, be sure to order enough ALP hologram stickers or hang tags in advance. Licensed products cannot be shipped to your customers without them. Learn more about how to purchase ALP hologram stickers or hang tags through Affinity.

Step 2: Submit for approval

Send your pack-in design for approval before shipping it to us. This is a standard step in the branded pack-ins process. Since Affinity-provided materials already meet our requirements, approval is a formality to verify you are not submitting any unrelated branding materials.

Step 3: Ship your Affinity Licensed Product® pack-ins

Once approved, submit a shipment request and mail or drop off your ALP hologram stickers or hang tags to the fulfillment center.

Note

After approval, you can order ALP stickers or hang tags and have them shipped directly to the applicable Printful fulfillment center(s). Since pack-ins can only be added to orders fulfilled at the location where they are stored, you must supply them to all centers fulfilling your licensed product orders.

Step 4: We store and use them

We’ll let you know when your ALP hologram stickers or hang tags arrive and are ready to be added to orders. A step-by-step guide on setting up branding presets is available here to ensure we know which orders require your pack-ins.

Affinity Licensed Product® pack-ins guidelines and restrictions

ALP hologram sticker or hang tag pack-ins are available for orders fulfilled in facilities that offer branding item storage and fulfillment services.

Check available locations in this article. We recommend sending enough for about a month’s worth of orders to avoid running out between restocks.

Product compatibility

Pack-ins are available for apparel, bags, a broad selection of textile and home products, and some accessories. You can view the full list of products that support branded pack-ins here.

However, pack-ins can’t be added to:

Stationery and stickers
Wall art (posters, framed posters, and canvas prints)
Water bottles
Mugs
Outsourced products fulfilled by Printful’s partner companies

Note

Pack-ins can only be added to orders fulfilled at the same location where your pack-ins are stored. Learn more about how to find a product’s fulfillment location in this article.

Still need help? Our Support Team is here for you—reach out anytime through our contact form or start a chat with us.