Online shoppers are looking for something truly their own—like initials, a favorite quote, or a personal message. Give them the option to personalize your designs!
With Printful’s personalization feature, Shopify orders with customizable products import as drafts, allowing you to add the customer-requested text before fulfillment. Currently, personalization is available only for text-based designs.
Here’s how it works:
- Enable personalization: Turn on personalization for text designs in the Design Maker.
- Collect personalization info: Since Printful doesn’t offer a built-in personalization input for customers, make sure to include instructions in the product description, use a custom solution, or integrate third-party apps (e.g., Zepto) to gather the required personalization details.
- Update order: After the order is placed, manually add the provided text to the order in Printful.
- Approve and submit to production: Personalize the order, review it, and submit it to Printful for fulfillment.
Learn more about creating personalized products
How will customers provide their personalized text?
Printful doesn’t provide a built-in way for customers to submit personalization details on your storefront. It’s up to you to set this up; here are your options:
- Let buyers add personalization info in the order notes at checkout
- Collect it manually (e.g., via email)
- Use a third-party Shopify app or build your own solution
We recommend using Zepto Product Personalizer to let customers enter personalized text directly on your product pages.
Learn more about using Zepto with Printful in our step-by-step guide
How are personalized products displayed in my account?
Personalized products will display a “Personalized” label in your product list. You can find this label by going to Stores → View store (or under My products → Published).
How do I review and update an order with personalization?
When a buyer places an order, it won’t be processed automatically. Instead, it will appear in your Printful Dashboard with a “Requires personalization” status:
Edit the order items in your Printful Dashboard using the personalization details provided by clicking on Personalize order. If needed, get final approval from the customer before confirming the order.
Still need help? Our Support Team is here for you—reach out anytime through our contact form or start a chat with us.