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How do I add products to my Etsy store?

There are two ways to add products fulfilled by Printful to your Etsy store:

  1. Add products directly from your Printful Dashboard
  2. Create products on Etsy and then sync them to Printful manually

Add products from your Printful Dashboard

This method is recommended if you want to create and customize your Printful products from scratch and automatically publish them to your Etsy store.

How to do it:

  1. In your Printful Dashboard, go to Stores (or My products) and select your Etsy store.
  2. Click Add product or Create product.
  3. Choose the product category (e.g., t-shirts, hoodies), model, colors, and sizes.
  4. Select the customization type (e.g., DTG, DTFlex, Embroidery)
  5. Create or upload your design in the Design Maker.
  6. Click Proceed to mockups or Continue to select your product visuals:
    • Choose your main and additional mockups.
    • Select the placements.
    • Select the file format: JPG (smaller file size, faster store loading) or PNG (supports transparent backgrounds).
    • Add a product video, if available.
  7. Click Continue to edit your product title and description.
  8. Click Continue to set your retail prices and profit.
  9. Click Submit to store or Continue to publish the product directly to your Etsy store.
  10. Follow the instructions in this article to add Printful as a Production Partner to your listing to comply with Etsy's Creative Standards policy.

Once submitted, your product will appear on your Etsy store, fully configured with mockups, descriptions, and pricing.

Note
When publishing products from Printful, they'll be added to your Etsy store in the "Draft" status. To activate them, you'll need to go to Shop Manager → Listings → Drafts, select the products and click Publish. For each product you publish Etsy will charge a $0.20 fee. Learn more here.

Add products on Etsy and sync them to Printful manually

If you prefer to create products directly in your Etsy shop (for example, you want to create listings with different Printful products as variants), you can still sync them with Printful afterward.

How to do it:

  1. Create a new product in your Etsy Shop Manager as you normally would.
    • Follow the instructions in this article to add Printful as a Production Partner to your listing to comply with Etsy's Creative Standards policy.
  2. Go to your Printful Dashboard → Settings → Store settings → Orders → Sync as you go, and enable Import existing products.
    Import existing products toggle in Printful store settings.
  3. In your Printful Dashboard, go to Stores, select your Etsy store (or click the three-dot menu), and click Refresh data to sync your latest Etsy products.
  4. Go to your Printful Dashboard → Stores and click View store (or My products → Published).
  5. Locate the product you want to sync:
    • If it’s visible in your product list, click Edit → Choose product.
    • Or, if it’s under the Imported tab, click Sync product.
  6. For each variant, assign the correct product details:
    • Category
    • Model
    • Color
    • Size
  7. Upload your print file and select mockup images.
  8. Complete the sync process. Your product will now be connected and ready for fulfillment.
Imported product sync

Once synced, Printful will be able to fulfill these products automatically.

Learn more about managing your Etsy products

Still need help? Our Support Team is here for you—reach out anytime through our contact form or start a chat with us. 

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