DPI stands for dots per inch and refers to how many printed dots fit into one inch of space. The more dots, the sharper and more detailed the image will look when printed. Fewer dots can make your image look blurry or pixelated.
120 DPI
The penguin on the right shows what a good-quality print looks like. While 150 - 300 DPI is ideal, 120 DPI still produces a high-quality print for most products. For paper products like posters or cards, we recommend uploading files at 300 DPI for the best results.
60 DPI
The middle penguin represents an image that needs a boost. This is where the Smart Image Tool can help. It can automatically enhance images with a DPI between 38 and 74 by doubling their size to meet our print requirements.
30 DPI
The penguin on the left is too low-quality to print as-is. You have two options:
- Upload a new image that meets the minimum DPI requirement.
- Scale down the current image. This squeezes the dots closer together, increasing DPI, but your image will print smaller.
A higher DPI gives your design the crispness and clarity it needs to look great on printed products.
Learn more about DPI, resolution, and actual print file size here