If you’ve created products directly in BigCommerce and want Printful to fulfill them, you’ll need to make sure each product variant has a SKU (Stock Keeping Unit). SKUs are how Printful identifies and links each product variant; without them, syncing won’t work.
You can follow this BigCommerce guide to learn how to generate SKUs for your existing products.
Do I need to add a SKU for all products?
No. If you add products to your store from your Printful Dashboard, SKUs are automatically created and synced. You only need to manually set up SKUs if the product was created in BigCommerce first.
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