Each ecommerce platform handles VAT settings differently, so it’s important to follow the guidance provided by your platform. Proper VAT setup helps ensure you’re charging the correct rates, staying compliant, and providing a smooth checkout experience for your customers.
Below are links to VAT setup resources for some of the most popular platforms our users connect to Printful, along with a quick overview of how VAT works on each.
VAT setup guides by platform
Shopify
You can configure VAT to be included in your product prices based on your customers’ location. Shopify offers default VAT rates, or you can override them manually. Apps like Avalara can help automate VAT handling.
Set up VAT on Shopify
Etsy
Etsy automatically collects and remits VAT on digital products and on sales where required. VAT is included in the buyer’s price where applicable.
Learn about VAT on Etsy
WooCommerce
You’ll need to enable taxes in your store settings, then manually set country-specific VAT rates. Plugins are available for collecting VAT IDs and applying reverse charge when needed.
Set up VAT in WooCommerce
Squarespace
You can add VAT rates manually in your tax settings and apply different rates for different countries.
Squarespace tax settings
Weebly
Set your VAT rates under the Taxes section and apply different rates based on where your customers are located.
Set up taxes on Weebly
Storenvy
Manually select your base tax jurisdiction and configure VAT or sales tax collection depending on your customers’ locations.
How to set up taxes on Storenvy
BigCommerce
VAT collection is set up manually; define tax zones and assign VAT rates per region in your tax settings.
Manual tax setup on BigCommerce
Ecwid
Ecwid allows you to configure VAT rates by country directly in your dashboard through its built-in tax settings.
Set up VAT on Ecwid
Amazon
VAT is handled through Seller Central. You can enable VAT collection based on country-specific marketplace requirements.
Amazon VAT help
BigCartel
You can set up VAT collection for orders outside the US and define the countries where you need to collect tax.
Charge VAT on BigCartel
eBay
You need to configure VAT settings within your account for EU orders. eBay applies VAT at checkout where applicable.
Your VAT obligations on eBay
Wix
VAT rates are configured through Wix‘s tax settings. You can add VAT per country and choose whether your prices show as tax-inclusive or exclusive.
Set up VAT on Wix
Magento / Adobe Commerce
Use Printful’s integration (Magento 2 only) and configure VAT in Magento’s tax settings:
Magento doesn’t host direct VAT documentation; refer to Adobe Commerce documentation.
Square (Square Online)
VAT is configured in Square’s tax settings: see Square Seller Tax settings in your Square dashboard.
ShipStation
VAT is configured in your storefront: ShipStation supports tax settings; refer to ShipStation Help.
TikTok Shop
To configure VAT settings, sellers need to log into TikTok Shop Seller Center and go to Account Settings → Taxes. There, you can add or update your VAT or IOSS number.
What about other ecommerce platforms?
If your platform isn’t listed above, check its tax or VAT documentation, or contact a tax expert or service like SimplyVAT or Avalara for help setting up VAT correctly.
Still need help? Our Support Team is here for you—reach out anytime through our contact form or start a chat with us.