When selling beauty products, sticking to approved claims ensures your customers receive accurate, trustworthy information while you remain compliant with global regulations. To make this easier, we’ve developed product descriptions and claims for the Printful catalog that adhere to strict EU standards. This guide helps you understand what you can—and cannot—say about your beauty items.
Can I change the product descriptions?
We strongly recommend using the default product descriptions and claims as they are. These texts are carefully written to comply with EU regulations and follow six key principles: legal compliance, truthfulness, evidential support, honesty, fairness, and informed decision-making.
If you change the wording or add claims, we can’t guarantee the updated content will stay compliant, especially if you’re selling in the EU.
Can I add extra information to my website or designs?
Yes, you can, but with caution. If you want to include additional information on your website, product designs, or marketing materials, you must avoid any medical claims or references to healing or treating health issues. Focus on how the product looks, feels, or works on a surface level.
Here are examples of acceptable and unacceptable claims:
For hand & body lotions
✓ Acceptable:
- Relieves or alleviates dry skin
- Softens, moisturizes, or hydrates the skin
- Promotes elasticity and tones the skin by moisturizing
- Prevents damage caused by drying or dryness
- Moisturizes so the skin looks revitalized
- Smooths wrinkles (appearance only)
- Replenishes or protects the skin’s moisture barrier
✕ Not acceptable:
- Claims of therapeutic or healing effects
- Works from the inside
- Reduces the appearance of veins or capillaries
- Repairs the skin’s moisture barrier
- Soothes or protects irritated or inflamed skin, rashes
For hand & body washes
✓ Acceptable:
- Purifies by removing dirt and dead skin
- Cleanses oily skin and removes oil
- Refreshes, tones, or energizes skin
- Skin appears, feels, or looks younger (visually)
✕ Not acceptable:
- Antibacterial, antiseptic, or antimicrobial claims
- Kills germs, bacteria, or pathogens
- Clears acne-prone skin
- Removes toxins or prevents diseases
- Prevents, eliminates, or reverses signs of aging
How should I describe plant-based ingredients?
If you highlight natural ingredients, make sure the benefit is attributed to the ingredient, not the product. For example:
- ✓ “Infused with soothing Aloe”
- ✕ “Soothes the skin because it contains Aloe”
This subtle shift keeps your claim aligned with regulations.
How can I refer to the COSMOS certification?
Many of our cosmetics are COSMOS Natural or COSMOS Organic certified. If you want to mention that in your listing or marketing, here’s how:
✓ Acceptable:
- Natural certified product
- Natural certified skincare
✕ Not acceptable:
- Just saying “Natural” on its own
Where do the beauty products ship to?
Our current beauty products include:
- Floral Hand & Body Lotion
- Floral Hand & Body Wash
- Hand & Body Lotion
- Refreshing Hand & Body Wash
These products ship to:
- The European Union
- The United Kingdom
- The United States and US territories