All beauty products carried by Printful have specific brand content guidelines to ensure your customer gets the most accurate information about the products.
We strongly recommend using the default product descriptions and claims in their original phrasing. Our product descriptions and product push descriptions carry claims that are acceptable for selling products within the EU, following the six mandatory criteria: legal compliance, truthfulness, evidential support, honesty, fairness, and informed decision-making. We can’t guarantee compliance with the EU regulation if you make any alterations or additions to the texts.
If you want to add more information on your webpage, product design, or any marketing materials, please note that beauty product descriptions and designs mustn’t include medical claims and promises to heal sicknesses or any other health-related issues. Please read carefully the phrasing and claims that are acceptable to use for cosmetics products.
| Acceptable Claims | Unacceptable Claims | |
| For hand & body lotions | Relieves, alleviates dry skin | Therapeutic, healing effect |
| Softens, moisturizes, hydrates the skin | Works on/from the inside | |
| Promotes elasticity, tones the skin by moisturizing | Reduces the appearance of veins, capillaries, etc. |
|
| Prevents damage caused by drying or dryness | Repairs the skin’s moisture barrier | |
| Moisturizes the skin so that it looks revitalized | Protects, relieves, or soothes irritated skin, inflamed skin, and rashes | |
| Smooths wrinkles (from an appearance perspective) | ||
| Replenishes, protects the skin’s moisture barrier | ||
| Hand & body washes | Purifies the skin by removing dirt, removes the top layer of dead skin | Antibacterial, antiseptic, antimicrobial, kills pathogens, germs, bacteria |
| Cleanses oily skin, removes oil | Clears acne-prone skin | |
| Refreshes, tones, energizes skin | Removes toxins, any impression or reference to disease prevention | |
| The skin appears, feels, or looks visibly younger | Prevents, eliminates, stops, reduces, slows, reverses aging, aging process |
In addition, you shouldn’t attribute the benefits of active plant ingredients directly to the products. For example, instead of stating that a product is soothing because it contains Aloe (a claim attributed to a product), use “this product is infused with soothing Aloe” (a claim attributed to the ingredient Aloe).
Our Cosmetics products are either COSMOS Natural or COSMOS Organic certified, which is also shown by the respective logo and certification reference. In case you want to emphasize this in your design or any other marketing material, below is a table with acceptable and unacceptable claims that are mandatory to follow.
| Acceptable Claims | Unacceptable Claims | |
|
Certification for COSMOS Natural-certified products |
Natural certified product/ skincare | Natural |
Which countries do these beauty products ship to?
Currently, all beauty products (Floral Hand & Body Lotion, Floral Hand & Body Wash, Hand & Body Lotion, and Refreshing Hand & Body Wash) are shipped to:
- European Union
- The United Kingdom
- The United States and their territories