Recent developments have clarified TikTok’s status in the United States, easing concerns around a potential nationwide ban.
On January 22, 2026, TikTok confirmed it had finalized a new U.S.-based ownership structure designed to meet American data security requirements. With this agreement in place, TikTok can continue operating in the U.S. without disruption.
What are my next steps?
Even though TikTok remains available, it’s wise to stay prepared and take proactive steps to keep your business running smoothly.
While TikTok is a unique platform with valuable features, there are alternative options for creators of video-based content. To protect your online presence, we recommend diversifying by adding new ecommerce platforms or exploring alternative marketplaces.
Marketplace options:
Ecommerce platforms:
You can explore integration guides for each of these platforms here.