Products can be showcased in the Shopping tab or linked in your videos and live streams.
How to showcase products in a shopping tab
To showcase a product in the Shopping tab, you need to link your TikTok Shop account to your official account.
One shop can have:
- One official account representing your TikTok Shop
- Up to four marketing accounts to bring more exposure to your products
All your products will be showcased on the official account, and you can add product links to videos and live streams on your marketing accounts.
On the left-hand side of your TikTok Shop dashboard, go to My account > Linked TikTok Accounts, and click Link New TikTok Account.
- To link a marketing account, The account holder has to be at least 18 years old, the account status has to be Normal, and the account needs to be from the same country as the linked TikTok shop.
- To link the official account, the account’s username and display name must be consistent with your store name, and when the store name is modified, the username and display name will change with it. The account holder has to be at least 18 years old, the account status has to be Normal, and the account needs to be from the same country as the linked TikTok shop. After binding an official TikTok account, it will also become your official business account, and your store page will appear on that account’s profile page.
How to showcase products in videos or live streams
You can showcase products from either your marketing account or your official account.
To add products, you can copy each individual product link and them to your videos or live streams.