If you have a registered trademark, you can enroll your brand in Amazon Brand Registry and list your products using that brand instead of applying for GTIN exemptions.
Why use Brand Registry instead of GTIN exemption?
- GTIN exemption is only valid for generic or unbranded items. If you have a trademarked brand name printed on your products or packaging, you’re eligible for Brand Registry instead, which offers better control and protection.
- Brand Registry lets you avoid barcode requirements for listings under your trademark.
Requirements to qualify
You must meet Amazon’s brand registration requirements:
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Trademark requirement
- You need an active registered trademark or a pending application filed through an Amazon-approved law firm via IP Accelerator.
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Brand identity standard
- The trademark must exactly match your brand name used on Printful products.
- It must appear permanently on your product or packaging.
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Brand registration process
- Use your Seller Central login to create a Brand Registry account, then enroll your brand with your trademark number and documentation.
- Amazon typically takes 2–14 business days to verify your submission.
Once your brand is approved
- You’ll be eligible to list products on Amazon under your trademark; no GTIN needed.
- Brand Registry unlocks tools like A+ Content, Brand Analytics, Report a Violation, and protection from counterfeit sellers.
What about timing?
- If you already have a registered trademark, Brand Registry approval typically takes 2–4 weeks, depending on verification time.
- Without a registered trademark, you can file one through Amazon’s IP Accelerator program and start Brand Registry enrollment more quickly, though official trademark approval may still take several months.
Summary
| Topic | What to know |
| When to use Brand Registry | Ideal if you have a registered trademark or an eligible pending application |
| No GTIN needed | Lists are created under your trademarked brand, so no exemption or UPC is required |
| Required documents | Trademark number, brand matching on product or packaging, product images |
| Timeline for approval | 2–4 weeks for Brand Registry; trademark filing can take several months |
| Key benefits | Access to A+ Content, brand protection tools, and better listing control |