Yes! With Amazon Global Selling and Printful, you can expand your store across multiple regions, so long as you complete the right setup steps in both Amazon Seller Central and Printful.
Step 1: Enable Amazon marketplaces
- Log in to Amazon Seller Central.
- Navigate to Inventory → Sell Globally.
- Click Register Now to sign up for each marketplace you’d like to sell in. For example, North America (US, Canada, Mexico, Brazil) or Europe (UK, Germany, France, Italy, Spain, and others) are covered under unified account models.
- Amazon charges a Professional selling plan fee once per unified regional account per billing cycle, no matter how many countries you list in within that region. The exact subscription amount depends on the region and is billed in the local currency.
Step 2: Connect or update your Printful + Amazon integration
If you’re setting up Printful integration for the first time:
During the setup flow, select the regions you plan to sell in (North America and/or Europe) and authorize Printful’s access when prompted.
If your Printful account is already connected:
- Go to Printful Dashboard → Stores.
- Select your Amazon store and click Settings.
- Under the Marketplaces section, click Authorize next to each region you wish to enable.
- You’ll be redirected to Amazon to authorize access and then brought back to Printful, where you can confirm your selections.
Things to keep in mind
- During product setup in Printful, you can select which enabled marketplaces each product should be listed in.
- Make sure to request a GTIN exemption or have your brand registered for each marketplace you’re listing products in.
- Review region-specific listing standards, taxes, or compliance regulations before selling internationally.
Seller account and fee notes
- North America and Europe use unified account models, so you don’t need separate accounts for every country in those regions.
- You’ll be billed the pro rate $39.99/month equivalent if you have active listings in those marketplaces.
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