Yes, you can connect multiple brands to your Printful account, but there are a few important things to keep in mind when it comes to how Amazon and Printful stores work together.
How it works
- Each store you create in Printful connects to a specific Amazon region marketplace (like Amazon.com, Amazon.ca, or Amazon.fr).
- Each of those stores can be linked to only one brand within that Amazon marketplace.
- That means if you sell multiple brands, you’ll need to create a separate Printful store for each brand, and each one must connect to a different Amazon region.
Selling multiple brands in the same region
Amazon doesn’t support selling two different brands in the same region (like Amazon.com) from a single Printful store. If you want to do that, you’ll need to:
- Create a separate Amazon seller account for each brand
- Then connect each account to a separate store in your Printful Dashboard
Keep in mind: Amazon charges the Professional plan subscription fee for each seller account you open (currently $39.99/month in the US, with similar rates in other regions).
Amazon allows sellers to have more than one seller account only when there’s a legitimate business reason, like operating separate brands. Each account must have different bank, tax, and contact details.
Things to remember
- You’ll need a GTIN exemption or a registered trademark for each brand and in every Amazon region where you plan to sell.
- To avoid listing errors, make sure your brand name is spelled exactly the same across your Amazon account and Printful settings, including spacing and capitalization.
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